We most commonly see this question from merchants with higher average tickets ($100 and up). They are concerned that customers will balk at an added fee of $2 to $4 per purchase and they are smart to be conscious of the customer’s perspective. The key here is giving options and being clear in communication. There are several strategies that can be deployed on an equipment level or adjustments to your existing payment processing equipment. The idea is relatively simple, but the execution requires in-depth understanding of not just the card brand guidelines, but also equipment programming. Reach out to discuss your specific situation.