Most likely, your processor does not understand how programs like these are executed or doesn’t want to devote the back-of-house resources to maintain a program like this for its customers. Surprisingly, many processor sales agents don’t even know that their company offers programs like this. It’s not usually their fault – the training available in the payment processing space is abysmal at most companies. The Dodd-Frank Act and the Durbin Amendment confirm the legality of programs exactly like this and when structured properly, it is no different than offering $1 off per draft on your brewery of the month feature.
